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~isPartOf:"19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All"
~isPartOf:"Journal of International Entrepreneurship"
~isPartOf:"Micro & Macro Marketing"
~person:"Marco, Raimondi"
~source:"repec"
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business model
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paradosso del servizio
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prodotto-servizio
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service paradox
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strategie di servitizzazione
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Marco, Raimondi
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19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All
Journal of International Entrepreneurship
Micro & Macro Marketing
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La servitizzazione delle imprese: una sfida strategica attuale e difficile
Marco, Raimondi
- In:
Micro & Macro Marketing
(
2011
)
1
,
pp. 119-136
pushes companies towards more demanding strategy levels, the need to adopt a
business
model
which differentiates in many …
Persistent link: https://www.econbiz.de/10010650270
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