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~isPartOf:"2006 Business & Economics Society International Conference ; Vol. 1"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Advertising industry
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Firm value
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Japan
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Online-Marketing
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Strategic management
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Strategisches Management
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Unternehmenswert
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Murata, Tomoyuki
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Takeda, Fumiko
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2006 Business & Economics Society International Conference ; Vol. 1
Advertising, promotion, and new media
1
Global advertising practice in a borderless world
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch der Marktforschung
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Recent advances in the analysis of competition policy and regulation
1
The Routledge companion to advertising and promotional culture
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The advertising handbook
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Wertschöpfung durch Medien im Wandel
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The effect of management strategies on firm value : the case of the online advertising industry in Japan
Murata, Tomoyuki
;
Takeda, Fumiko
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2006
Persistent link: https://www.econbiz.de/10003630253
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