Kriege-Steffen, Astrid; Boland, Hermann; Lohscheidt, Julia - International European Forum on Innovation and System … - 2010
transparency and to enhance consumer trust, different initiatives communicating traceability to the consumers exist. Visualised … traceability systems such as the initiative ‘Bio mit Gesicht’ allow consumers to gather information about the farmer who has … traceability. The research is grounded on the general finding that trust is one of the most crucial aspects when consumers decide …