Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - International European Forum on Innovation and System … - 2010
In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially … with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is … of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to …