//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"A Research Agenda for Service Marketing"
~isPartOf:"Journal of internet commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand communities"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Brand communities
1
Brand image
1
Civic engagement
1
Customer engagement
1
Customer integration
1
EU countries
1
EU-Staaten
1
Engagement
1
Hedonic brands
1
Kundenintegration
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Research agenda
1
Transformative Service Research (TSR)
1
Transformative engagement
1
lurking engagement
1
marketing strategy
1
online brand communities
1
posting engagement
1
social media-based brand communities
1
utilitarian brands
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Aslam, Wajeeha
1
Baldus, Brian J.
1
Farhat, Kashif
1
Mokhtar, Sany Sanuri Mohd
1
Ramos de Luna, Iviane
1
Tsiotsou, Rodoula H.
1
Published in...
All
A Research Agenda for Service Marketing
Journal of internet commerce
Journal of business research : JBR
11
The journal of product & brand management
10
Journal of Product & Brand Management
9
Journal of global marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European Journal of Marketing
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
Online Information Review
2
Strategic Direction
2
Arts marketing : an international journal ; AM
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business Horizons
1
Economics Papers from University Paris Dauphine
1
Ege Academic Review
1
Emerging issues in economics of development, business and finance
1
European business review
1
European journal of innovation management
1
European journal of marketing
1
Global Business and Economics Review
1
Global business & economics review
1
Global business review
1
Industry and Innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Business Performance Management
1
International Journal of Sports Marketing and Sponsorship
1
International Journal of Systems and Service-Oriented Engineering (IJSSOE)
1
International journal of business competition and growth : IJBCG
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
2
A forgotten tale of lurking engagement and social media-based
brand
communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->