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~isPartOf:"A Research Agenda for Service Marketing"
~subject:"Beziehungsmarketing"
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A Research Agenda for Service Marketing
Contemporary trends in innovative marketing strategies
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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