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~isPartOf:"A Research Agenda for Service Marketing"
~subject:"Dienstleistungssektor"
~subject:"Marketingtheorie"
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Dienstleistungssektor
Marketingtheorie
Bibliometrics
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Dienstleistung
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Dienstleistungsmarketing
2
Market research
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Marktforschung
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Research agenda
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Services marketing
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Dienstleistungsqualität
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Evolution trajectory
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Furrer, Olivier
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Baillod, Chloé
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Kerguignas, Jie
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Landry, Mikèle
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A Research Agenda for Service Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of service management
9
Neue Herausforderungen an das Dienstleistungsmarketing
9
The journal of services marketing
8
Journal of service research : JSR
7
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
Services marketing quarterly
6
The service industries journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Fokus Dienstleistungsmarketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Marketing theory
4
European journal of marketing
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
International journal of contemporary hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
Journal of service research
3
Major theoretical debates and contemporary issues in marketing theory
3
Managing service quality : MSQ ; an international journal
3
Public management review
3
Business process management journal
2
Business-to-Business-Marketing
2
Dienstleistungsmanagement : Jahrbuch
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
International journal of quality and service sciences
2
Journal of service theory and practice : JSTP
2
Management decision : MD
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
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Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
2
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
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