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~isPartOf:"A Research Agenda for Service Marketing"
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A Research Agenda for Service Marketing
Journal of business research : JBR
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The journal of product & brand management
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The journal of brand management : an international journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of electronic business : IJEB
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International journal of sports marketing & sponsorship
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From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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