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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Human relations"
~subject:"Kreativität"
~subject:"Werbeplanung"
~subject:"Werbewirkung"
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A master class in brand planning : the timeless works of Stephen King
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Human relations
Journal of advertising research
14
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
5
SpringerLink / Bücher
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Journal of advertising
3
Journal of marketing communications
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The Sage handbook of advertising
2
The marketing review
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Die Stern-Bibliothek
1
Econ Business
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European research studies
1
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ECONIS (ZBW)
16
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1
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
2
The organization of creativity in Japanese advertising production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
Saved in:
3
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
4
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
5
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
6
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
7
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
8
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
9
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
10
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
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