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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Markenführung"
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Markenführung
Advertising planning
20
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1970-1977
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King, Stephen
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Nelson, Teresa
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A master class in brand planning : the timeless works of Stephen King
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of advertising research
3
SpringerLink / Bücher
3
Handbuch Kommunikationsmanagement
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Marken- und Produktmanagement
2
Routledge critical advertising studies
2
Routledge focus
2
Akzente
1
Berichte aus der Betriebswirtschaft
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Creativity and innovation management
1
Cultural and technological influences on global business
1
Die Stern-Bibliothek
1
Dissertationen / Universität St. Gallen
1
Econ Business
1
European journal of marketing : EJM
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Going global: implementing international business operations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International marketing ; Vol. 2
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Les cahiers de recherche / HEC Paris
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing : ZFP ; journal of research and management
1
Measuring and managing brands
1
Medienpraxis
1
Springer Gabler Research
1
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ECONIS (ZBW)
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An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
Saved in:
2
From servicescape to consumptionscape : a photo-elicitation study of Starbucks in the New China
Venkatraman, Meera
;
Nelson, Teresa
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10003756769
Saved in:
3
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
4
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
5
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
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