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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"Markenführung"
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Brand image
Markenführung
Advertising planning
21
Werbeplanung
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Markenartikel
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1970-1977
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Consumer behaviour
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A master class in brand planning : the timeless works of Stephen King
Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of advertising research
3
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International journal of advertising : the quarterly review of marketing communications
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Leitfaden Online-Marketing ; [Bd. 1]
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Marken- und Produktmanagement
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
2
Routledge critical advertising studies
2
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Brand Planning : starke Strategien für Marken und Kampagnen
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Cultural and technological influences on global business
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European journal of marketing : EJM
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Gabler-Edition Wissenschaft
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Going global: implementing international business operations
1
IEEE transactions on engineering management : EM
1
International journal of business and globalisation : IJBG
1
International marketing ; Vol. 2
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business strategy
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
3
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
4
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
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