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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Markt- und Absatzprognosen : Modelle, Methoden, Anwendung"
~source:"econis"
~type_genre:"Book section"
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A master class in brand planning : the timeless works of Stephen King
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
Leitfaden Online-Marketing ; [Bd. 1]
19
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
Event tourism and destinations : case studies and best practice
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing-mix strategies - product strategy and promotion strategy
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Organisation und praktische Anwendung
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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The Oxford handbook of the economics of networks
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The evolution of brands : from signals of quality to storehouses of trust
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising in developing and emerging countries : the economic, political and social context
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Applications of management science ; 16
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Gewinnsteigerung und Forecasting durch Kampagnenoptimierung im Direktmarketing
Reinnarth, Jörg
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 283-299)
.
2015
Persistent link: https://www.econbiz.de/10010488959
Saved in:
2
Ein Modell zur Erklärung und Prognose des Werbeplanungserfolgs
Gansser, Oliver A.
;
Krol, Bianca
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10010488969
Saved in:
3
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
4
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
5
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
6
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
7
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
8
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
9
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
10
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
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