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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~source:"econis"
~subject:"Kreativität"
~type_genre:"Aufsatz im Buch"
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A master class in brand planning : the timeless works of Stephen King
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economies et sociétés ; 47,3/4
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing-mix strategies - product strategy and promotion strategy
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The Sage handbook of advertising
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ECONIS (ZBW)
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Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
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