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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"The international library of critical writings in economics"
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A master class in brand planning : the timeless works of Stephen King
The international library of critical writings in economics
Journal of advertising research
22
Journal of historical research in marketing
17
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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The advertising handbook
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Brand Planning : starke Strategien für Marken und Kampagnen
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
2
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
3
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
4
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
5
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
6
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
7
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
8
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
9
JWT's debt to Stephen King
Murphy, Guy
- In:
A master class in brand planning : the timeless works …
,
(pp. 139-140)
.
2007
Persistent link: https://www.econbiz.de/10003578215
Saved in:
10
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
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