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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~source:"econis"
~subject:"Advertising media"
~subject:"Werbeträger"
~subject:"Zielgruppe"
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Advertising planning
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King, Stephen
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A master class in brand planning : the timeless works of Stephen King
Journal of advertising research
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
JMM : the international journal on media management
2
Media-Perspektiven
2
Organisation und praktische Anwendung
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SpringerLink / Bücher
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
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DUV / Wirtschaftswissenschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Fashion marketing
1
Games and economic behavior
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Instrumente zur Gestaltung von After Sales Services
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : JPM
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Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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2
What's new about the new advertisers?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003578363
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