//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~subject:"Markenartikel"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Advertising industry
14
Werbewirtschaft
14
Advertising planning
13
Werbeplanung
13
Brand
10
Advertising effects
6
Werbewirkung
6
Brand management
5
Markenführung
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Market research
2
Marktforschung
2
1950-1980
1
Advertising media
1
Betriebliche Budgetierung
1
Brand image
1
China
1
Corporate budgeting
1
Corporate reputation
1
Creativity
1
Firmenimage
1
Großbritannien
1
Innovation
1
Kreativität
1
Markenimage
1
Psychology of advertising
1
United Kingdom
1
Werbepsychologie
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
10
Language
All
English
10
Author
All
King, Stephen
10
Published in...
All
A master class in brand planning : the timeless works of Stephen King
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
16
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Consumer-brand relationships : theory and practice
10
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
10
The evolution of brands : from signals of quality to storehouses of trust
10
Consumer brand relationships : meaning, measuring, managing
9
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
Brand management ; Vol. 2
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Cases on branding strategies and product development : successes and pitfalls
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Brand management ; Vol. 1
6
Handbook of brand relationships
6
Measuring and managing brands
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbook of research in international marketing
5
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
4
Brand management ; Vol. 3
4
Brand management ; Vol. 4
4
Brands and branding geographies
4
Developing successful global strategies for marketing luxury brands
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
4
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
4
Memorable customer experiences : a research anthology
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
The Routledge companion to contemporary brand management
4
The definitive book of branding
4
Best practice der Markenführung
3
Brands and brand management : contemporary research perspectives
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
3
Innovative Markenführung und -implementierung
3
International marketing ; Vol. 2
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
2
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
3
Brand building in the 1990s
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 331-339)
.
2007
Persistent link: https://www.econbiz.de/10003578373
Saved in:
4
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
5
Has
marketing
failed, or was it never really tried?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 311-326)
.
2007
Persistent link: https://www.econbiz.de/10003578370
Saved in:
6
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
7
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
8
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
9
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
10
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->