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~isPartOf:"A reader in marketing communications"
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~person:"Neslin, Scott A."
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A reader in marketing communications
Journal of retailing
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Journal of the Academy of Marketing Science
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Retailing in the 21st century : current and future trends
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Economic and business review : EBR
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Handbook of marketing decision models
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
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