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~isPartOf:"A research agenda for media economics"
~subject:"Geschäftsmodell"
~subject:"Markenführung"
~subject:"Media economics"
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A research agenda for media economics
International journal on media management : JMM
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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JMM : the international journal on media management
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Handbook of social media management : value chain and business models in changing media markets
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Handbuchreihe des internationalen Hochschulverbundes My Campus
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Industry organization, media management and media economics
Rohn, Ulrike
- In:
A research agenda for media economics
,
(pp. 144-158)
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2019
Persistent link: https://www.econbiz.de/10012242714
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