EDU, Tudor; NEGRICEA, Iliuta Costel - In: Journal of Knowledge Management, Economics and … 2 (2012) 1, pp. 11-11
In order to acquire an effective competitive advantage on the market, the product/ brand must be understood by the prospects in a certain way. The outcome of positioning is the depiction of a clear image in the prospect’s mind of what the product can offer or mean. A clear position in the...