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~isPartOf:"AMA educators' proceedings"
~isPartOf:"Management decision : MD"
~isPartOf:"Strategic management journal"
~subject:"04.08.1990"
~type_genre:"Sammelwerk"
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04.08.1990
Marketing management
2
Marketing theory
2
Marketingmanagement
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Marketingtheorie
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Innovation management
1
Innovationsmanagement
1
Knowledge
1
Knowledge management
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Market research
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Marktforschung
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Organisatorischer Wandel
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Organizational change
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Wissen
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Wissensmanagement
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Parasuraman, A.
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AMA educators' proceedings
Management decision : MD
Strategic management journal
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Enhancing
knowledge
development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
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