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~isPartOf:"AMA educators proceedings"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
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