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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Competitive strategic management"
~person:"Dion, Delphine"
~person:"Kotler, Philip"
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AMS review : official publication of the Academy of Marketing Science
Competitive strategic management
wi - Wirtschaft
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Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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3
Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
,
(pp. 94-133)
.
1984
Persistent link: https://www.econbiz.de/10001259477
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