//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Competitive strategic management"
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
2
Marketingmanagement
2
A general theory of marketing
1
Broadening of marketing
1
Demarketing
1
Gerald Zaltman
1
Marketing theory
1
Marketingtheorie
1
Museum marketing
1
Philip Kotler
1
Richard Bagozzi
1
Sidney Levy
1
Social marketing
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Kotler, Philip
Jaworski, Bernard J.
7
Hunt, Shelby D.
6
Kohli, Ajay Kumar
4
Andrews, Kenneth R.
3
Dyck, Bruno
3
Ferrell, Odies C.
3
Manchanda, Rajesh V.
3
Varadarajan, Rajan
3
Ansary, Adel I. el-
2
Berry, Leonard L.
2
Berthon, Pierre R.
2
Carpenter, Gregory S.
2
Hult, G. Tomas M.
2
Lazer, William
2
Madhavaram, Sreedhar
2
Morgan, Neil A.
2
Pitt, Leyland F.
2
Roy, Subroto
2
Shaw, Eric H.
2
Sivakumar, K.
2
Whitler, Kimberly A.
2
Achrol, Ravi S.
1
Adaval, Rashmi
1
Agarwal, James
1
Ahluwalia, Saurabh
1
Akaka, Melissa Archpru
1
Akhavannasab, Sanam
1
Alavi, Sascha
1
Alexander, Matthew
1
Ansoff, Harry Igor
1
Appan, Radha
1
Balderjahn, Ingo
1
Barlier, Xavier
1
Baumann, Jasmin
1
Bearden, William O.
1
Bell, Simon J.
1
Bergvist, Lars
1
Bharadwaj, Sundar
1
Bowen, Melanie
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Competitive strategic management
Always learning
7
wi - Wirtschaft
6
SpringerLink / Bücher
5
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
Always Learning
1
Business for Professionals
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
Journal of marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Quintessence Series
1
Quintessence series
1
Review of marketing research
1
Springer eBook Collection / Business and Economics
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
,
(pp. 94-133)
.
1984
Persistent link: https://www.econbiz.de/10001259477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->