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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
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The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
2
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
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