//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~person:"Pitt, Leyland F."
~person:"Ruyter, Ko de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
6
Social web
6
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Online retailing
2
Online-Handel
2
Artificial intelligence
1
Beziehungsmarketing
1
Brand management
1
Communication
1
Cooperative purchasing
1
Customer integration
1
Distributive justice
1
E-commerce
1
Einkaufsgemeinschaft
1
Einzelhandel
1
Electronic Commerce
1
Europa
1
Europe
1
Experiment
1
Film industry
1
Filmwirtschaft
1
Humor
1
Internet der Dinge
1
Internet of things
1
Kommunikation
1
Kundenintegration
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Relationship marketing
1
Retail trade
1
Social psychology
1
Sozialpsychologie
1
Verteilungsgerechtigkeit
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Pitt, Leyland F.
Ruyter, Ko de
Sauer, Nicola E.
4
Berthon, Pierre R.
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Cuomo, Maria Teresa
2
Dolen, Willemijn M. van
2
Festa, Giuseppe
2
Giordano, Alex
2
Gustafsson, Anders
2
Jeesha, Krishnan
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Metallo, Gerardino
2
Oghazi, Pejvak
2
Tortora, Debora
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Akhavannasab, Sanam
1
Alalwan, Ali A.
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Arnould, Eric J.
1
Añó Sanz, Vicente
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Psychology & marketing
Business horizons
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
Journal of service research : JSR
2
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Research memorandum / METEOR
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
4
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
5
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
6
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->