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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~language:"eng"
~subject:"Advertising effects"
~subject:"Markenimage"
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AMS review : official publication of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Advertising in new formats and media : current research and implications for marketers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Engaging consumers through branded entertainment and convergent media
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advancing insights on brand management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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