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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Bauer, Hans H."
~person:"Sheth, Jagdish N."
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Bauer, Hans H.
Sheth, Jagdish N.
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AMS review : official publication of the Academy of Marketing Science
Legends in marketing
17
Legends in strategic marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Reihe: Management-Know-how / M : praxisnah und aktuell
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Jahrbuch der Absatz- und Verbrauchsforschung
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Journal of business economics : JBE
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Handbook of relationship marketing
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Handelsforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing
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Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Marketing theory
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
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Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
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