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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Keller, Kevin Lane"
~person:"Morgan, Neil A."
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Keller, Kevin Lane
Morgan, Neil A.
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AMS review : official publication of the Academy of Marketing Science
Journal of the Academy of Marketing Science
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Brand management ; Vol. 1
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Does marketing need reform? : fresh perspectives on the future
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Handbook of business-to-business marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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