//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Varadarajan, Rajan"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
USA
2
United States
2
Beziehungsmarketing
1
Competitive strategy
1
Competitor orientation
1
Customer orientation
1
Market orientation
1
Market orientation culture
1
Market oriented behavior
1
Market strategy
1
Marketing
1
Marketing strategy
1
Marketing theory
1
Relationship marketing
1
Resource advantage theory
1
Strategic marketing
1
Wettbewerbsstrategie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Varadarajan, Rajan
Hunt, Shelby D.
5
Jaworski, Bernard J.
4
Kohli, Ajay Kumar
4
Ansary, Adel I. el-
2
Carpenter, Gregory S.
2
Hult, G. Tomas M.
2
Lazer, William
2
Madhavaram, Sreedhar
2
Morgan, Neil A.
2
Shaw, Eric H.
2
Ahluwalia, Saurabh
1
Appan, Radha
1
Barlier, Xavier
1
Bearden, William O.
1
Bergvist, Lars
1
Bharadwaj, Sundar
1
Crecelius, Andrew T.
1
Dion, Delphine
1
Dyck, Bruno
1
Ferrell, Odies C.
1
Flaig, Alexander
1
Ghanbarpour, Tohid
1
Gonzalez-Padron, Tracy
1
Gross, Andrew C.
1
Gustafsson, Anders
1
Hatfield, Hunter N.
1
Holloway, Samuel S.
1
Ketchen, David J. <Jr.>
1
Kindström, Daniel
1
Kirca, Ahmet H.
1
Kivenzor, Gregory J.
1
Ko, Wai Wai
1
Kotler, Philip
1
Levy, Sidney J.
1
Line, Nathaniel D.
1
Liu, Gordon
1
Lu, Shuya
1
Manchanda, Rajesh V.
1
McDonagh, Pierre
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Journal of the Academy of Marketing Science
3
Journal of marketing management : MM
2
Journal of strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
2
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
3
Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->