//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Brand equity
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Brand Community
1
Brand culture
1
Brand extension
1
Brand extensions
1
Branding
1
Brands
1
Collective memory
1
Community-based brand equity (CommBBE)
1
Constraints
1
Customer-based brand equity
1
Customer-based brand equity (CBBE)
1
Digital developments
1
Experiential value
1
Innovation
1
Innovativeness
1
Markentransfer
1
Pleasure
1
Product design
1
Produktgestaltung
1
Responsibility
1
Responsiveness
1
Social value
1
Social values
1
Social web
1
Soziale Werte
1
Sustainability
1
Technischer Fortschritt
1
Technological advances
1
Technological change
1
Usability
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Reprint
Language
All
English
1
Author
All
Jeesha, Krishnan
1
Purani, Keyoor
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
7
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Journal of marketing
3
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sports marketing & sponsorship
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Academia : revista Latinoamericana de administración
1
American journal of business
1
Digital business
1
Eurasian journal of business and economics : EJBE
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research studies
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business and organizational excellence : GBOE
1
Global journal of business management : GJBM
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of air transport management
1
Journal of business & economics research
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of science and technology policy management : JSTPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Community based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->