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~isPartOf:"AWA '96"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"O'Neal, Nick"
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AWA '96
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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