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~isPartOf:"Abhandlungen zur Werbewissenschaft und Werbepraxis"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Kosten-Nutzen-Analyse"
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Kosten-Nutzen-Analyse
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Abhandlungen zur Werbewissenschaft und Werbepraxis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
From Little's law to marketing science : essays in honor of John D.C. Little
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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