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~isPartOf:"Abhandlungen zur Werbewissenschaft und Werbepraxis"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Neuromarketing"
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Abhandlungen zur Werbewissenschaft und Werbepraxis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Zur Bedeutung der visuellen Markenforschung im Kontext der Gedächtnispsychologie unter spezieller Berücksichtigung von Wort und Bild
Herz, Marc
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2007
Persistent link: https://www.econbiz.de/10003602330
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