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~isPartOf:"Absatzwirtschaft / Schriften zum Marketing"
~subject:"Marketing management"
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Advertising in new formats and media : current research and implications for marketers
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Constituting managements : markets, meanings, and identities
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Handbook of research on effective advertising strategies in the social media age
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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New developments and approaches in consumer behavior research
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Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter
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1996
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