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~isPartOf:"Academia : revista Latinoamericana de administración"
~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Forschungsbeiträge zum strategischen Management"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Produktmanagement
11
Product management
10
Consumer behaviour
5
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3
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3
Adjustment costs
2
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2
Game theory
2
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Academia : revista Latinoamericana de administración
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Forschungsbeiträge zum strategischen Management
Journal of economics & management strategy : JEMS
Harvard business review : HBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Advances in international management
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Der Markt : international journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
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2
Schriftenreihe des IÖW
2
Arbeitspapiere der Nordakademie
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Business strategy series
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CIM professional
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Cogent business & management
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
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ECONIS (ZBW)
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Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
2
Effects of customer taste convergence on international marketing product strategies : a transaction cost-based analysis
Keburia, Nino
-
2010
Persistent link: https://www.econbiz.de/10013437801
Saved in:
3
Steigerung der Markeneffizienz mit Produkt-Vorankündigungen : die Automobilindustrie als Vorbild für andere Branchen?
Merkel, Oliver
;
Schäfer, Heiko
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 193-206)
.
2008
Persistent link: https://www.econbiz.de/10003588568
Saved in:
4
Product switching cost and strategic flexibility: correction
Jacques, Armel
- In:
Journal of economics & management strategy : JEMS
11
(
2002
)
3
,
pp. 547-549
Persistent link: https://www.econbiz.de/10001689781
Saved in:
5
Product switching cost and strategic flexibility
Chang, Myong-hun
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 461-488
Persistent link: https://www.econbiz.de/10001247582
Saved in:
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