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~isPartOf:"Academia : revista Latinoamericana de administración"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
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Markenimage
Reputation
13
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Academia : revista Latinoamericana de administración
Psychology & marketing
Journal of business research : JBR
15
Corporate reputation review : an international journal
6
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of retailing and consumer services
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Qualitative market research : an international journal
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Journal of travel and tourism marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of international trade & commerce
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Journal of the Academy of Marketing Science
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Journal of wine economics
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Marketing in the new global order : challenges and opportunities
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Reputation, regulation, and market organization
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The journal of product & brand management
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Total quality management & business excellence
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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1
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
3
Analysis of the influence of reputation, identity and image on the country brand
Revilla Camacho, Maria Angeles
;
Rodriguez-Rad, Carlos
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10013369816
Saved in:
4
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
5
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
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