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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Advertising theory"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Academy of Management journal : AMJ
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Journal of consumer behaviour : an international research review
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I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
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2
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
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3
Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
Saved in:
4
The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
Saved in:
5
The role of emotion in processing advertising
Percy, Larry
- In:
Advertising theory
,
(pp. 69-84)
.
2012
Persistent link: https://www.econbiz.de/10009526921
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