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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Kämmerer, Maren"
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Advertising
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Cultural identity
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Ethnic discrimination
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Ethnische Diskriminierung
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ethnic advertising
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Kämmerer, Maren
Yoon, Hye Jin
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Academy of Management journal : AMJ
Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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