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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Global advertising practice in a borderless world"
~isPartOf:"The service industries journal"
~subject:"Brand management"
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Academy of Management journal : AMJ
Global advertising practice in a borderless world
The service industries journal
A master class in brand planning : the timeless works of Stephen King
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Journal of historical research in marketing
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Brand Planning : starke Strategien für Marken und Kampagnen
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Trademarks, brands, and competitiveness
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International journal of advertising : the quarterly review of marketing communications
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Media brands and branding
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Routledge studies in international business and the world economy
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The journal of brand management : an international journal
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Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
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