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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~person:"Mortimer, Kathleen"
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Academy of Management journal : AMJ
Journal of marketing communications
The Routledge companion to advertising and promotional culture
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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