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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of the Academy of Marketing Science"
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A meta-analytic review of influence strategies in marketing channel relationships
Johnston, Wesley James
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 674-702
Persistent link: https://www.econbiz.de/10011911292
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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