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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"NBER working paper series"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"Advertising media"
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Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
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