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~isPartOf:"Academy of Management journal : AMJ"
~subject:"Marketingmanagement"
~subject:"Schnelldrehende Konsumgüter"
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Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
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The underdog effect : when low expectations increase performance
Nurmohamed, Samir
- In:
Academy of Management journal : AMJ
63
(
2020
)
4
,
pp. 1106-1133
Persistent link: https://www.econbiz.de/10012300964
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