Tahal, Radek; Stříteský, Václav - In: Acta Oeconomica Pragensia 2014 (2014) 4, pp. 30-41
The paper deals with building customer loyalty through loyalty programmes in online stores (e-shops) and makes a comparison with standard retail chains. The fi rst part is based on a survey of customer attitudes towards loyalty programmes in the online environment and a survey of customer...