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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~subject:"Deutschland"
~subject:"Markentransfer"
~subject:"Öffentlichkeitsarbeit"
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Brand architecture
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Acta Universitatis Danubius / Oeconomica
Corporate communications : an international journal
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Journal of business research : JBR
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European journal of marketing : EJM
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Innovatives Markenmanagement
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Fashion branding and communication : core strategies of European luxury brands
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Asia-Pacific journal of management research and innovation
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Business ethics quarterly : the journal of the Society for Business Ethics
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Business strategy series
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Contemplating corporate marketing, identity and communication
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Erfurter Hefte zum angewandten Marketing
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European Journal of Marketing
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Handbook of research on effective advertising strategies in the social media age
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The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell
;
Finch, Henry
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
6
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011513873
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