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~isPartOf:"Acta Universitatis Oeconomicae Helsingiensis / A"
~subject:"Advertising industry"
~subject:"Target group"
~subject:"Werbung"
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Advertising
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Advertising effects
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Advertising media
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Media usage
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Mediennutzung
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Online-Marketing
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Juntunen, Arja
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Acta Universitatis Oeconomicae Helsingiensis / A
Journal of advertising : official publication of the American Academy of Advertising
4
SpringerLink / Bücher
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
European Advertising Academy
2
Handbuch der Marktforschung
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Media-Perspektiven
2
Young consumers : insight and ideas for responsible marketers
2
A master class in brand planning : the timeless works of Stephen King
1
Academia : revista Latinoamericana de administración
1
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Bridging the gap between advertising academia and practice
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CIE discussion papers
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Case study and review
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Communication series
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Cutting edge international research
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
1
EBSCOhost eBook Collection
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Entrepreneurship, growth and economic integration : a linkage
1
European journal of industrial engineering : EJIE
1
Europäische Hochschulschriften / 5
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Faculty & research / Insead : working paper series
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Gender, culture, and consumer behavior
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Grid series in advertising and journalism
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja
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2001
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