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~isPartOf:"Acta Universitatis Oeconomicae Helsingiensis / A"
~subject:"Advertising planning"
~subject:"Konsumentenverhalten"
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Advertising planning
Konsumentenverhalten
Advertising
1
Advertising effects
1
Advertising media
1
Consumer behaviour
1
Internet marketing
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Social Web
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Social web
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USA
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United States
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Werbeträger
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Werbewirkung
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Juntunen, Arja
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Acta Universitatis Oeconomicae Helsingiensis / A
Journal of advertising research
7
Journal of marketing communications
4
SpringerLink / Bücher
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : JPM
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
Fashion marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of entrepreneurial venturing
1
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ECONIS (ZBW)
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja
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2001
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