Shafi, Khuram; Hameed, Zartashia; Qadri, Usama; Nawab, … - In: Administrative Sciences 8 (2018) 3, pp. 1-11
September 2009 to October 2014. Results are positively significant concerning signaling theory and, it is concluded, in the … context of signaling theory, that famous value brands have very important marketplace signals that can help to improve …