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~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~isPartOf:"The journal of industrial economics"
~subject:"Consumer behaviour"
~subject:"Produktqualität"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
The journal of industrial economics
Journal of wine economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
International journal of wine business research
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Agricultural and Food Economics : AFE
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C.D. Howe Institute Commentary 382
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Case studies in the beer sector
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Customising stakeholder management strategies : concepts for long-term business success
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Economics and policy of energy and the environment
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Empirical economic and financial research : theory, methods and practice ; [Festschrift in honour of Professor Siegfried Heiler]
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Equilibrium : quarterly journal of economics and economic policy
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EuroMed journal of business
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European journal of management and business economics : EJM&BE
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European journal of marketing
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European research studies : an international multidisciplinary journal with topics in European integration
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Food in modern history: traditions and innovations
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International journal of contemporary hospitality management
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International journal of emerging markets
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International journal of entrepreneurship and small business
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International journal of wine business research : IJWBR
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Journal of agricultural & food industrial organization
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Journal of behavioral and experimental economics
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of international food & agribusiness marketing
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Journal of international food & agribusiness marketing : JIFAM
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Country image and consumer choice : the case of the beer market during the COVID-19 pandemic
Kim, In Kyung
- In:
The journal of industrial economics
71
(
2023
)
4
,
pp. 1090-1120
Persistent link: https://www.econbiz.de/10014484644
Saved in:
2
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
3
No beer no friends : quantifying the effect of the beer boycott
Kim, In Kyung
;
Kim, Kyoo Il
- In:
The journal of industrial economics
70
(
2022
)
3
,
pp. 711-751
Persistent link: https://www.econbiz.de/10013464462
Saved in:
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