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~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Africa-to-Africa internationalization : key issues and outcomes
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Scientific Annals of Economics and Business
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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